Our history
A growing group, built step by step
Our history tells the 25-year journey of our ambition to grow a quality client-led business, of acquiring, of being acquired, and of having to re-set, re-group, and ultimately, start again. It demonstrates our firmly held, shared belief in transparency and decency, the importance of putting people first and foremost, in all that we do and the benefits of taking the long term view.


2001
English Mutual formed in Worcester
English Mutual formed a directly authorised mini-network, specialising in branded accountancy joint ventures and self-employed advisers.

2003
English Mutual Joins Simplybiz
To provide regulatory support and advice during the rapid adviser growth English Mutual joins Simplybiz. In the same year English Mutual House was acquired as the Worcester HQ.

2005
Worcester office bolsters team with senior hire
Suzi Lane joins the senior leadership team in the Worcester office to support the continued adviser and joint venture growth strategy.

2007
Wealth of Happiness Foundation created
English Mutual form a charitable foundation to support medical and poverty-related charities.

2008
London office launched
English Mutual London City office launched and is led by Rob Jones. Cheltenham office is launched and is led by Mike Woods.

2012
Sanlam acquires English Mutual
Sanlam UK Ltd acquire English Mutual to form the foundation of its advice offering in the UK.

2013
Bespoke-Advice founded
Alex Morley becomes CEO of Sanlam Wealth Planning Ltd a restricted advice business and joins the Sanlam UK board. Suzi Lane and Mike Woods leave Sanlam Wealth Planning and form Bespoke-Advice Ltd as a Chartered Independent financial planning firm. Nick Scarrett joins Sanlam Wealth Planning board as Head of Distribution Compliance.

2020
Cardan Financial Group founded
Alex Morley joins Gary Kershaw to assist Simplybiz Group with their retiring IFA membership strategy. Fintel Plc support the creation of Cardan financial group and the subsequent acquisition of Bespoke-Advice Ltd. The entire Bespoke-Advice team remain and relocate to English Mutual House. The CRM is replaced and known quality support staff are recruited.

2022
Cardan Financial Group receives heavyweight backing
Hines Associates, the leading international M&A consultancy and Fintel Plc each acquire 10% in Cardan Financial Group. Rob Jones joins Bepoke-Advice to lead the newly formed London Office.

2023
Continuation not consolidation
Cardan acquires a number of the existing self-employed advisers' books as they retire from Bespoke-Advice – all clients are transferred to the employed advisory team and continue to receive Independent advice. Bepsoke-Advice is awarded B-Corp status and reaches £500m of AUM. Adviser numbers reach 17.

2024
Söderberg & Partners
Soderberg & Partners acquires 30% of Cardan Financial Group, replacing Fintel Plc and Hines Associates to become the minority shareholder. Supportive of the growth strategy and independent offering, Soderberg provides Cardan with access to growth capital and leading technology support. Mike Woods retires and hands all clients over to the employed team.

2025
Premier Financial Planning Limited
Cardan acquires 100% of PFP, the existing team remains, and the business is further developed from the solid foundations already place. Nick Scarrett joins and assumes Senior management responsibilities for Premier Financial Planning.

2025
Cardan Wealth Management LLP
The first IFA Joint Venture is formed with a senior, local and well-respected team. Our Taunton office opens, and Karolina Olsanka joins to lead change and manage our operating environment.

2025
Bespoke-Advice recognised for excellence
Bespoke-Advice wins multiple awards for its work with apprentices, team wellbeing and sustainability

2026
Group rebrand
New site and logo are launched to better reflect the character and ethos of the business.

2026
Aretian Wealth Management
Cardan invest in Aretian Wealth Management a high-end fee-based Chartered
firm with strong historical links to the Cardan team. Subject to regulatory
authorisation.





